A DREAM COME TRUE
A Romance, which began to be written one day, outside the customary context. A Eulogy so special, since its creation in 1970, that it has become the signature of a brand. The lines of the story are woven around Zoé, the brand’s Muse. We speak of Inner beauty, of search for Noble raw materials. And, like all the most beautiful adventures, it starts with Instinct. The magic of combinations, the strength of complementarity and Skilled know-how leave their mark through the Charisma of Nino Amaddeo, the creator. Emotion blossoms, the blue star traces a Natural lifeline along the path of an endless narrative journey, Colored in turquoise blue. Totally free and guided by a love of all things beautiful, it Engraves its signature.
THE STORY OF A LIFE
REMINISCENCE is a story of live adventure, full of passion and boldness.
A BAZAAR FILLED WITH LIFE
Opened in 1970 at Juan-les-Pins, the first boutique was a real bazaar filled with life and feeling, where everything was created and launched according to the desires of its muse and creator.
THE PRECIOUS NOTE
The magic of encounter and a memory of the intense smell of Patchouli found in London emerge once again in Zoé’s heart.
PATCHOULI, THE LEGENDARY PERFUME
A symbol of the brand’s expertise, Patchouli evokes the ultimate union between a heady scent and an elegant, eternal memory. Its harmony was created in Grasse, the homeland of master perfume designers, using the natural essence of Patchouli leaves.
A strong signature, that of the oriental family of the "Classics". An incomparable signature with a distinctive particularity: each fragrance is composed of the same notes - Patchouli, Amber, Musk, Vanilla and Tonka Bean -, but with a single note magnified in each scent: Vanille (2012), Tonka (2013).
Constantly in effervescence, Reminiscence ’s creativity is nourished by close contact with local craftsmen. Everything is done "at home": collections in gold are produced at Biot, perfumes in Grasse and pottery in Vallauris. The first jewelry was made in Bakelite and Galalith: everything was a potential raw material and could be playfully used in original ways. To tell the story of REMINISCENCE jewelry is to speak of improbable associations, of hand-painted beads and metal chains, of plastic, wood, amber and rock crystal, of painted enamel. An explosion of hues and textures. A unique style based on desires, encounters and emotion. But only the ones a creator can feel. It mirrors the story of a life and a true, uncompromising approach.
Driven by success, like a dream comes true, the House of Reminiscence introduced this extraordinary world to Paris in a first shop at the heart of the intellectual, artistic and cultural scene on Boulevard St. Germain. The same year, another boutique opened in Cannes (1980), the capital of glamour.
FROM BEAD TO BEAD
Filled with a zest for life and the wonder of creating and transforming emotion into jewelry and fragrance, Reminiscence follows its blue star with confidence, from bead to bead.
REM, THE UNEXPECTED INTERLUDE
Blue continues to guide the brand life by carrying it to the world of islands, to Saint Barthelemy, to sea depths and the magic of underwater landscapes, mermaids, exotic paradises and their legends. Blue continues to leave its echo in jewelry, in perfume.
Although things may seem light and simple at Reminiscence, rigor and stringency are the order of the day. All the fragrances reflect the House’s travel log. There are creator favorites, of course, but, the onus is above all on excellence in the search for raw materials, originality and purity.
REMINISCENCE pursues its Story, laced with threads of Passion. It cultivates Curiosity to nourish Creativity, guided by its blue Star.
It turns feeling into Jewelry, wraps it in fragrance and continues to express the emotion of Rare things.